Your Voice Is Part of This Movement

Joining the Let Dem Say Africa Challenge is not complicated — but it is meaningful. Whether you are a seasoned content creator or you have never posted a video in your life, this guide will walk you through everything you need to know to participate authentically and powerfully.

Before You Start: What's the Goal?

The challenge is about authentic self-expression and cultural pride. There is no single format, no script, no performance you need to put on. The best entries are honest, personal, and specific. They answer the spirit of the challenge: What does Africa — your Africa — look, sound, feel, and taste like?

Step-by-Step: How to Participate

  1. Choose your story or theme.

    What aspect of your African identity do you want to celebrate? Options include: your cultural food, your language, your fashion, a family tradition, an achievement you're proud of, your hometown, your favourite African music, or simply who you are and where you come from.

  2. Decide on your format.

    The challenge works across multiple formats:

    • Short video (15–60 seconds): Show, speak, dance, cook, wear, or demonstrate something that represents your African pride.
    • Photo with caption: A single powerful image and a heartfelt caption can be just as impactful as a video.
    • Written post or thread: Share your story in words — an anecdote, a memory, a declaration.
    • Audio or podcast clip: Speak your truth out loud.
  3. Create your content.

    You do not need professional equipment. A smartphone is enough. Focus on good lighting (natural light works brilliantly), clear audio if you are speaking, and genuine emotion. Authenticity outperforms production value every time.

  4. Use the right hashtags.

    When you post, include the challenge hashtag so your content can be found and celebrated by the community. Check the current primary hashtag on the platform you are using to ensure you are joining the right conversation.

  5. Post on your platforms.

    Share across Instagram, TikTok, X (Twitter), Facebook, YouTube Shorts, or wherever your community lives. You can cross-post to multiple platforms for maximum reach.

  6. Tag and encourage others.

    The challenge grows through community. After you post, tag friends, family members, and people you admire and invite them to share their own stories. This is how movements multiply.

Tips for a Powerful Entry

  • Be specific: "I'm from Kano, northern Nigeria, and this is how we make tuwo shinkafa" is more powerful than a generic celebration of "Africa."
  • Speak your language: If you feel more comfortable in Yoruba, Amharic, Zulu, or French — use it. Subtitles can help reach a wider audience.
  • Involve family: Multi-generational content — grandparents, parents, and children together — carries extraordinary emotional weight.
  • Don't overthink it: Post before you talk yourself out of it. Your unpolished, genuine story matters more than a perfect production.

What NOT to Do

  • Do not reduce Africa to a single country or stereotype.
  • Do not appropriate cultural elements you do not have a personal connection to.
  • Do not wait until your content is "perfect" — authenticity always wins.

Ready? The World Is Waiting

Every story you share adds to a mosaic that the world needs to see. The Let Dem Say Africa Challenge is your open invitation. Show up as you are. The continent — all 54 countries and the diaspora beyond — is cheering you on.